Figma
Adobe Photoshop
FIFGROUP, part of Astra International, is one of Indonesia's
leading financing companies. Initially focused on motorcycle
financing, it has expanded its offerings to include multi-purpose
financing, multi-product financing, business capital loans, and
Sharia-compliant financing.
problem.
Despite being a leader in motorcycle financing, FIFGROUP
struggles to raise awareness of its other sub-products among the
public and faces low retention rates for its mobile app.
goal.
How can we introduce FIFGROUP's sub-products to the
public utilizing its digital platforms and create a purposeful app
to help with users’ financial journey
what we do.
Revamped FIFGROUP's public website and mobile app,
delivering a fresh user experiences while preserving its brand
identity
starting process.
We digged deep the products to comprehend both the business and user perspectives through Stakeholder Interviews, Value Preposition Canvas, and User Interview.
insights summary.
Relevancy, accountability, and security are things that needs to be delivered to FIFGROUP customer
concepting process.
Loans come with big responsibilities. Customers need transparency, reassurance, and a partner who understands their needs.
Tell me about
your project 🫱🏻🫲🏼